Objective
The Family and Youth Institute is a USA-based non-profit organization dedicated to empowering Muslim individuals, families, and communities through research and education. Over the years, their research and efforts have produced a number of resources and workshops that have greatly uplifted the community.
In order to raise funds for their endeavors, they created a marriage preparation course for young couples in collaboration with leading experts and researchers. We devised a marketing strategy for the course launch, and our efforts reaped in $5000+ in sales in the first month of execution.
Our Approach
We streamlined their leads and sales generation system by creating a customer journey consisting of a landing page upfront offering a free video leading up to a sales page that outlines the benefits of the course.
Funnel Web Design
Organic Traffic Acquisition
We ran an early bird offer for 3 days and created a social media campaign covering both pre-launch and post-launch phases. The content we created strategically moved the audience from being strangers to loyal advocates of the program.
Lead Nurturing - Email Marketing
To drive retargeting and nurturing efforts, we consulted them on the email marketing campaigns for their existing audience as well as incoming leads. The emails were structured in a way to create awareness about the perils of failed marriages all the way to how this course was the perfect solution to strengthen their bond.
Results
Ultimately, we were able to set up an automated system to generate leads and drive sales for The Family and Youth Institute which will benefit them for years to come.
25+
Course sales in 4 weeks
45000+
Organic Reach
12%
Sales Conversion
Hear from the stakeholders
We worked with Breakfree Marketing Solutions LLP to launch our very first online course. And we’re so glad we did.
Here are three reasons why we loved working with them:
Chhavi and Kapil were willing to explain different strategies and pieces of the marketing plan in layman's terms. I cannot tell you how helpful this was for someone who is not in the marketing world. It can be really overwhelming to hire someone when you don't understand what they are saying and how they will help you meet your goal.
They laid out the plan clearly and communicated what they would do and when. They were also clear about what was needed from our team.
We were working with a very niche audience, and it was important that the content we released in our marketing spoke to our audience and understood their pain points. Breakfree did a great job of doing their own research but also being open to feedback and letting us help shape the content before its release.
All in all, I would highly recommend Breakfree for their professionalism, ease to work with, and for delivering exactly what we needed!
- Team at The Family & Youth Institue
