Objective:
Lata Kirpalani is one of the most revered CPAs when it comes to tax consulting and fixed asset management services in New Jersey and New York. She gets a huge volume of new prospects through word-of-mouth marketing, owing to her 25+ years of rich experience. She needed a strong website to reflect her expertise that could help convert these incoming prospects into loyal clients automatically.
Our Approach:
We audited her existing website and online presence to understand the primary reasons for low conversions. Our approach was to simplify the visitor's decision-making process by clearing the clutter, strengthening the copy, including social proof and providing only ONE call-to-action throughout.
Results
The new website that we curated and conceptualised for Lata's firm - Tax Tuesday now acts as a seamless medium to convert interested prospects into her loyal fans.
She is now proud of her brand's online presence and enjoys a steady influx of new clients every month. Here are some reasons why the website is a game-changer for her business:
Increased trust and reliability
Simplified user's decision-making process
Made her visitors feel heard and cared for
Exhibited Lata's expertise, experience and exposure correctly
Increased the conversion rates from prospects to clients
Both Kapil and Chhavi met with us, discussed what we needed, brought in some fresh ideas, and took it from there. In a few days, we had a brand new website which is doing wonders for my business.
-Lata Kirpalani, CPA & Founder @ Tax Tuesday
